What are Gen Z investing in? (2024)

What are Gen Z investing in?

They Like Technology and Sustainability. Compared to other generations, Gen Z is more likely to invest in companies with positive environmental impacts or social causes they care about.

What are the trends for Gen Z investors?

Gen Z and millennial investors emphasize value, growth, and large cap stocks. The most common types of stocks owned by Gen Z and millennials -- as well as older generations -- are growth stocks, value stocks, and large-cap stocks.

What stocks are Gen Z buying?

Gen Z Stocks: Tesla (TSLA)

Gen Z might not love personal vehicles, but they love Tesla (NASDAQ:TSLA) stock. Tesla is consistently a name the generation points to when discussing investment potential, likely an outcome of the stock's meteoric rise and general resiliency in recent years.

What do Gen Z mostly buy?

Gen Z spending habits show they care the most about fashion, makeup and beauty products, technology, and their pets. This is perhaps due to their young age and few major bills.

What are the financial trends for Gen Z?

Most Gen Zers don't prioritize saving for retirement. Yet far more expect to retire before age 65 than among any other generation, per Transamerica. Moreover, “retiring before the age of 50” is a top financial goal for 17% of Gen Zers—well above the 8% for overall consumers, according to an August 2023 Empower survey.

What does Gen Z value most?

Gen Z values experiences and purposeful purchases. They're more likely to spend on travel, events, and unique experiences that create memories. And when it comes to products, they're all about brands that align with their values. Gen Z is known for their love of sustainable, ethical, and socially responsible companies.

What are the top 3 things Gen Z spend their money on?

Is Gen Z struggling financially?

Gen Zers are having a harder time making ends meet, let alone building wealth. Roughly 38% of Generation Z adults and millennials believe they face more difficulty feeling financially secure than their parents did at the same age, largely due to the economy, according to a recent Bankrate report.

Is Gen Z financially stable?

Additionally, 53% of Gen Zers say higher costs are a barrier to their financial success, a separate survey from Bank of America found. And 73% of Gen Z respondents said today's economy makes them hesitant to set up long-term financial goals, according to a recent Prosperity Index study by Intuit.

What are the top industries for Gen Z?

Media and entertainment is the top industry Gen Z wants to work in, beating tech, health care and education, according to a new report from Samsung and Morning Consult.

What is Gen Z source of income?

More than one-in-10 (13%) Gen Zers currently earn income through social media, including content creation (53%), TikTok Shop (41%) and brand deals (33%). Of those who earn income through social media, more than a quarter do so as a full time job (26%) and more than half (56%) do so in addition to their full time job.

Where do Gen Z shop the most?

The news: Nike, Forever 21, Lululemon, Urban Outfitters, and Sephora are some retailers that Gen Zers prefer visiting in person to shop at, owing to their use of social media in interesting ways, a study by MG2 and Berns Communications Group found.

What is the average income for Gen Z?

For those between 45 to 64 years old, the median income is $60,998, and for those age 65 and over, $41,013. As a whole, however, Gen Z had the lowest salaries in the country — specifically Gen Z in West Virginia, with a median income of $27,380.

What does Gen Z want in a Bank?

Gen Z attitudes toward money and finances are sometimes aligned with and sometimes starkly different from those of older generations. Research suggests that Gen Z trusts traditional banks more to secure their data and needs digital services to be exceptional to retain their customers.

What jobs do Gen Z want?

How long will Gen Z live?

The members of Generation Z, the oldest of which are now in their 20s, on average are expected to live to 100 and beyond. Health technology may or may not eventually lift Gen Zers well past that. They could be the generation that collectively hits the biological ceiling.

What are the trends for Gen Z in 2024?

In 2024, the brands that win Gen Z's hearts won't be the loudest or flashiest. They'll be the ones who understand their language, respect their values, and offer them more than just a product – they'll offer a sense of belonging, a platform for self-expression, and a chance to make a difference.

What does Gen Z splurge on?

Groceries ranked highest for millennials and Gen Zers - higher than restaurants, bars, travel, beauty and personal care, apparel and fitness. The trend was discussed on Stuff's Newsable podcast and listeners were asked what they splurge on most.

What luxury items do Gen Z spend on?

More than ever, younger generations are spending their savings on luxury goods, Bloomberg reported on Wednesday. Known as “doom spending,” the act is practiced by some 43 percent of millennials and 35 percent of Gen Z, according to data from the personal finance company Credit Karma.

Where do Gen Z buy clothes?

Gen Z shopping trends show a wardrobe is often their first big purchase, and they're looking to fill it with new clothes from their favorite retailers, like Madewell (with visits +41% YoY), Abercrombie & Fitch (+24% YoY), and Urban Outfitters (+16% YoY).

What is the biggest problem for Gen Z?

Gen Z Struggles With Mental Health

Social media, which many Gen Zers have used for most of their teenage and adult life, exacerbates these issues — no other generation has had such immediate and unfiltered access to the news for most of their lives, which can lead to stress, anxiety, and other mental health issues.

Which generation is going to be the richest?

Millennials are set to inherit as much as $90 trillion in assets before 2044, a new report shows.

Which generation is struggling the most?

Data Dive: Gen Z women are struggling the most with stress, mental health issues | Ipsos.

Why will Gen Z not retire?

This belief stems from a variety of factors, but a major reason is the current job market. Minimum wage is largely stuck at the same as it was 13 years ago and Gen Zers don't believe the pay they get for the work they do allows them a good quality of life, the McKinsey study cites.

How are Gen Z raising their kids?

So far, Schiff says Gen Z parents are more likely to center gentle parenting as an approach. “Gen Z values personal expression and is inclined to reject traditional norms and this leads them to explore new parenting styles,” she explains.